PRIVACY POLICY

This Privacy Policy describes how Shubh fashion ("Shubh fashion", "we", "us", or "our") collects, uses, stores, processes, shares, and protects your personal information when you visit, use, make a purchase from, or otherwise interact with our website, online store, products, services, customer support, advertisements, or other services operated by us (collectively, the "Services").

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. PERSONAL INFORMATION WE COLLECT

Depending on how you interact with our Services, we may collect the following categories of personal information:

a. Contact Information

This may include your name, billing address, shipping address, email address, telephone number and other contact information provided by you.

b. Account Information

If you create an account with us, we may collect information such as your name, email address, phone number, account credentials, preferences and account activity.

c. Order and Transaction Information

When you place an order or attempt to make a purchase, we may collect information relating to the products purchased, order value, billing details, shipping details, transaction status, refunds, cancellations and other information associated with your transaction.

d. Payment Information

Payments may be processed through third-party payment gateways, banks, card networks, UPI providers or other payment service providers.

We may receive limited transaction information such as transaction identifiers, payment status, payment method and related details required to process, verify, reconcile, refund or investigate a transaction.

Where payment information is collected directly by a payment service provider, its collection and processing will also be subject to that provider's applicable terms and privacy practices.

e. Device and Usage Information

When you access our Services, certain information may be collected automatically, including your IP address, browser type, device information, operating system, pages viewed, referring URLs, interaction with our website, timestamps, cookies and similar technical information.

f. Communications

If you contact us by email, telephone, messaging service, social media, customer support or any other method, we may collect and retain the information contained in those communications.

1. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information:

a. directly from you when you create an account, place an order, contact us, subscribe to communications or otherwise provide information to us;

b. automatically when you access or interact with our Services;

c. from service providers that assist us with payments, shipping, website hosting, analytics, customer support, fraud prevention and other business operations; and

d. from other sources where permitted by applicable law.

1. PURPOSES FOR WHICH WE USE PERSONAL INFORMATION

We may process personal information for purposes including:

a. providing and operating our Services;

b. processing, confirming and fulfilling orders;

c. processing payments and refunds;

d. arranging shipping and delivery;

e. communicating with you regarding orders, transactions and customer support;

f. creating and maintaining customer accounts;

g. detecting, investigating and preventing fraud, abuse, security incidents and unlawful activity;

h. maintaining and improving the functionality, security and performance of our Services;

i. understanding how customers use our Services;

j. maintaining business, accounting, taxation and transaction records;

k. complying with applicable legal and regulatory requirements;

l. establishing, exercising or defending legal claims;

m. sending promotional or marketing communications where permitted by applicable law and, where required, with your consent; and

n. carrying out other purposes disclosed to you at the time your personal information is collected.

We will process personal information only for lawful purposes and in accordance with applicable law.

1. CONSENT

Where we rely on your consent to process personal information, your consent will be requested for a specified purpose.

You may withdraw your consent where applicable. Withdrawal of consent will not affect the lawfulness of processing undertaken before such withdrawal.

Certain information may still need to be processed after withdrawal where processing is necessary or permitted under applicable law, including for completing an existing transaction, complying with legal requirements, resolving disputes, preventing fraud or maintaining legally required records.

1. COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies, pixels, tags and similar technologies to operate the website, remember preferences, understand website usage, improve our Services, maintain security and, where permitted, provide relevant advertising or marketing.

You may be able to manage cookies through your browser settings. Disabling certain cookies may affect the functionality or availability of some features of the Services.

1. HOW WE SHARE PERSONAL INFORMATION

We may share personal information where reasonably necessary with:

a. website and e-commerce platform providers;

b. payment gateways, banks and payment service providers;

c. shipping, courier, logistics and fulfilment providers;

d. technology, hosting and cloud service providers;

e. analytics and advertising service providers, subject to applicable law;

f. professional advisers, auditors, accountants, insurers and legal advisers;

g. government authorities, courts, regulators or law-enforcement agencies where required or permitted by law; and

h. another entity in connection with a merger, acquisition, restructuring, financing, sale of assets or similar business transaction.

We do not authorize service providers to use personal information for purposes unrelated to the services they provide to us, except where independently permitted or required by law.

1. Shopdeck

Our online store may be powered or supported by Shopdeck

Where Shopdeck processes personal information in connection with our online store, such processing may also be governed by Shopdeck's applicable privacy practices and contractual arrangements.

Information may be transmitted to or processed by Shopdeck and its service providers as necessary to provide e-commerce and related services.

1. PAYMENT PROCESSING

We may use third-party payment gateways and payment service providers to process payments.

Payment providers may collect and process information necessary to authorize, authenticate, process and settle transactions. Their processing of your personal information may also be subject to their respective privacy policies and applicable regulatory requirements.

We may retain transaction references, payment status and other information reasonably required for accounting, reconciliation, refunds, fraud prevention, dispute handling and legal compliance.

1. SHIPPING AND DELIVERY

We may share information such as your name, telephone number, delivery address, order details and other necessary information with courier, shipping, logistics and fulfilment partners for processing and delivering your order.

1. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise required or permitted under applicable law.

Retention periods may depend on factors such as:

a. whether you maintain an account with us;

b. whether a transaction or order remains active;

c. statutory accounting, taxation and regulatory requirements;

d. fraud prevention and security requirements;

e. dispute resolution requirements; and

f. the establishment, exercise or defence of legal claims.

When personal information is no longer required to be retained, we may delete, erase, anonymize or otherwise dispose of it in accordance with applicable law.

1. DATA SECURITY

We take reasonable technical, organizational and administrative measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse or destruction.

However, no method of electronic transmission or storage can be guaranteed to be completely secure. You are responsible for maintaining the confidentiality of passwords and other credentials associated with your account.

1. YOUR RIGHTS

Subject to applicable law, you may have rights concerning your personal information, including the right to:

a. obtain information about the processing of your personal data;

b. request correction, completion or updating of inaccurate or incomplete personal data;

c. request erasure of personal data where applicable;

d. withdraw consent where processing is based on consent;

e. submit a grievance regarding the processing of your personal data; and

f. exercise other rights available under applicable data protection law.

We may request information reasonably necessary to verify your identity before processing certain requests.

1. GRIEVANCE REDRESSAL

If you have a question, complaint or grievance concerning this Privacy Policy or the manner in which your personal information is handled, you may contact Shubh fashion using the contact information provided at the end of this Privacy Policy.

We will endeavour to address legitimate privacy grievances in accordance with applicable law.

1. CHILDREN'S PERSONAL DATA

Our Services are intended for persons who are legally capable of entering into transactions or who use the Services with appropriate authorization from a parent or lawful guardian.

Where applicable law requires verifiable consent from a parent or lawful guardian before processing a child's personal data, we will take reasonable measures to obtain such consent.

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